It isn’t so long ago that any bra would automatically come with an underwire. After all: that was the classic version. Today, however, the choice of beautiful bras is growing on a daily basis. Soft bras – meaning bras without underwire – are now represented in all lingerie shops everywhere. Not surprising, as after all,…
Non Wired bras, once the only choice available to women, lost their popularity with the rise of the underwire which was largely held to promote a better shape, offer more support and generally have a more fashionable and attractive look. Apart from a loyal set of traditional customers, literally no one wanted a non-wired…
In an ideal world every woman could waltz into a lingerie store whatever her bra size and waltz back out again with the bra of her choice having considered nothing more than whether she likes the style and if it fits her or not. We could all wear airy lace concoctions with shoe string straps…
Thankfully the days are long since past when a girls underwear drawer consisted of two or three plain white (or probably greying let’s be honest) bras and a few stripy pairs of knickers bought in a multi pack from the local grocery store. One of Anita team at school in the early 80’s remembers when…
If you ask fifty women what the worst thing is about having to wear a bra you will probably get a similar answer from each of them. The underwire’s dig in, the straps are too tight, the back rides up, the cups cut into the breast and on and on… these complaints usually mean that…
Back Fat is a demon that plagues us all – whilst we prefer to refer to them as “angels wings” we all still wish they would take flight and leave us with smooth silhouettes. It wasn’t that long ago that I had never heard of back fat, far too busy worrying about my tummy and…
With approximately 80% of the UK female population wearing the wrong sized bra it is no wonder women are walking around everywhere with sore backs and shoulders and simply not feeling they look their best. Anita UK have been at the forefront of under garments for 125 years and have honed their skills at fitting…