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2 days – 6 women – 4 breasts – infinite impressions
Underwear is about more than just support. It can boost our self-confidence or highlight our mood. Regardless of whether you’re feeling cosy, sensual or sporty. After all, breast cancer doesn’t change a woman’s taste. But it does involve different functional requirements. Are you interested in seeing the dynamic that results when six women with entirely unique stories dive into the world of underwear? We tried it out for you during Anita care’s “Wäschegeflüster” (Underwear Stories).
We invited six women from all over Germany to the ANITA headquarters in Brannenburg. Why? We wanted to create an intimate space for the participants where they could be entirely themselves. They were able to get to know themselves and us, and share their stories. Of course, we also advised them and introduced them to the company, products, materials, prostheses and production process. In return, we received unfiltered and valuable feedback. After nearly a day full of advice, measurements, education and shopping, the women were ready for another highlight: a beautiful and also emotional photo shoot, in their underwear of course. You can see the results and the full report in the video here.
After a quick get-to-know-you session, the participants went straight to the in-house prosthesis production facility. They looked on with fascination at all the skilled manual steps it takes to produce a finished prosthesis ...
that you can hold in your hands. Of course, hands-on learning was allowed and even requested.
There was a lot to see in the lab as well.
In a brief product training session, the responsible product developer Daniela explained to the small group of women all about the various prostheses and the differences between them.
The participants got into close contact without hesitation.
The women of “Wäschegeflüster” also receive a professional introduction to the world of Anita care mastectomy bras.
And even when they look very close, they can hardly tell the difference between the bras from the Anita since and Rosa Faia lines.
The participants really examined them very closely.
Finally the women went with a gleam in their eyes to shop in the Miss Anita store.
Here the participants pounce on the underwear in the Miss Anita store in Brannenburg.
But the clear highlight for all the women participating was the big underwear shoot on the second day. With professional styling and a bit of stage fright, the six women rocked the ANITA studio.
Click here for the full 15-minuten report:
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